Risk Management for the AI Age
The AI Powered Experiment Library of proven experiments to help your team quickly move from debate to evidence.
Upcoming Events
AI-Assisted Decision Workshop
Commit, Correct or Cut
March 21st
10:00am - 1:00pm PDT
Online via Zoom
Use AI to help extract, map, and test the assumptions behind your biggest bet - then decide: Commit, Correct, or Cut.
AI is making it faster than ever to generate ideas and build prototypes. But someone still has to decide which bets are worth pursuing, and that's where most organizations stall.
In this 3-hour workshop, you'll use AI to surface and stress-test the assumptions behind your most important bet, map which risks matter most, and design the experiments needed to reach a confident Commit, Correct, or Cut decision.
You'll work on a real decision you're facing right now.
You'll leave with:
A prioritized list of assumptions behind your bet
A shared risk map across desirability, viability, and feasibility
An experiment design ready to run
A clear path to a defensible decision
Who should attend:
Consultants and advisors
Innovation and strategy leaders
Product and program managers
Founders and entrepreneurs
The decision standard for these leading global companies.
Discover our client case studies and insights
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![DuPont Precoil Case Study]()
DuPont
DuPont partnered with Precoil to drive $24MM in new revenue, $12MM in cost savings, and institutionalized evidence-based portfolio management across 100% of business lines. Learn how they use the EMT System to drive new growth.
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![Adobe Precoil Case Study]()
Adobe
Adobe didn’t iterate by guessing, they mapped their assumptions and ran focused tests that built clarity and confidence. This became one of their most successful apps of all time, Adobe Express.
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![HP]()
HP
HP is at the crossroads of hardware and software. They know opportunity cost of building the wrong thing is hundreds of millions of dollars. Learn how they use low fidelity experimentation to de-risk their products and experiences.
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![Precoil Toyota Case Study]()
Toyota
Toyota is pushing the boundaries of what it means to be a car company by testing new innovations in mobility. Rapid testing of their mobile gas payments project led to a decision that saved over $35MM in implementation costs.
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![Realtor.com]()
Realtor.com
Realtor.com uses assumptions mapping and experimentation to quickly test new features and product ideas for their consumers. Learn how they found pain points from interviewing customers and turned that into new growth.
David J. Bland is the lead author of Testing Business Ideas and creator of the Precoil EMT System, a decision readiness standard for executive growth decisions.
Precoil installs the operating cadence that turns experimentation into disciplined Commit, Correct, or Cut decisions on high uncertainty investments.
The Precoil Experiment Library changes that. It’s an AI-ready dataset of 50+ validated business experiments designed to train copilots, agents and innovation systems to make evidence-based recommendations that drive measurable results.
The result?
AI that helps teams make smarter decisions faster
Testimonials
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![Darren Stoddart]()
"David helped us build a bridge that allowed a front end of innovation in a manufacturing firm to behave at a pace 10 times faster than ever before."
Darren Stoddart - Senior Director of Innovation at Behr
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![Alexa Dembek]()
“David is our journey partner for fast-learning and de-risking. He helps us keep innovation and sustainability priorities interwoven to find new value and growth.”
Alexa Dembek - Chief Technology and Sustainability Officer at DuPont
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![Vinuth Rai]()
“David’s advising helped us apply lean startup to our new mobility products and services, by rapidly testing them in the market.”
Vinuth Rai - Director of Connected Services Division at Toyota InfoTechnology Center
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![Dave Masters]()
"David guided us through a robust process to shape our thinking. We extracted our assumptions, tested our ideas and reduced our risk."
Dave Masters - Senior Director of Product Management at Realtor.com
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![Aaron Slessinger]()
"When David gave us cardboard, I wasn’t sure what we were looking at... but it works. We now use it to test our curved displays with customers before we start building."
Aaron Slessinger - Vice President - Consumer Print Product Portfolio at HP
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![Scott McLeod]()
"I took what David taught me into my career for the next 10 years. How do we test and learn with the least amount of money?"
Scott McLeod - Chief Creative Officer at Resident
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![Tim Draper]()
"David trains our superheroes on how to rapidly validate their startup ideas in the market."
Tim Draper - Silicon Valley Venture Capitalist
Have Zombie projects in your portfolio?
Take the Zombie Project Assessment and find out what to do next.
Think BIG, test small.
Whether you're launching a new product, entering a new market, or evolving your brand, the biggest challenge is knowing which ideas will succeed.
Early-stage uncertainty can make or break your strategy.
A structured experimentation system helps you validate ideas quickly, reduce costly mistakes, and turn uncertainty into opportunity.
The way you test can make all the difference.
What’s the One Decision You Need Unstuck?
Tell us the decision that matters most and we’ll show you the simplest next step.