Make Better Growth & AI Investment Decisions
Precoil helps leadership teams make risk visible, align on what must be true, and generate evidence before committing capital.
The investment decision standard for these leading global companies.
Here’s what speed without impact looks like:
The same work moves forward with “more output,” but no better results
Teams are moving fast, but from different assumptions
No one agrees on what must be true before scaling
Everything looks promising early, until it becomes expensive
Then suddenly you’ve scaled the wrong things, and they’re hard to stop, unwind, or reverse
A Proven System For Reducing Investment Risk
EMT is a proven system for improving the speed and impact of high-uncertainty investments by making risk visible and testable early.
And it works by pulling three critical levers:
Extract. Map. Test.
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Most assumptions are implicit, which means different teams are operating from different versions of reality, which causes teams to talk past one another, revisit the same decisions, and create unnecessary rework.
The Extract lever solves these discrepancies by making hidden assumptions visible so teams stop debating opinions and start aligning on facts.
At its core: Do customers want it? Does it make financial sense? And can your organization actually deliver it?
Once those assumptions are visible, teams can separate signals from opinion. They can focus on what truly needs evidence to move forward.
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Not every risk matters equally, and not everything needs testing.
We focus on what’s both critical to success and unsupported by evidence.
That’s usually where progress gets stuck.
The Map lever creates a shared view of risk across the organization, making ownership and dependencies clear so issues get resolved early, not escalated late.
Now teams can see how their risks connect. They can see where trade-offs exist, and can resolve issues before they land on an executive’s desk.
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No early big launches. No full builds upfront.
Instead, we run fast, focused tests to reduce uncertainty and move decisions forward.
The Test lever turns risk into learning with real-world insights, so you can decide with evidence, not opinion.
Each EMT cycle prepares one investment or initiative. But across decisions the impact compounds. Your organization begins to experience shorter cycles from idea to evidence. Fewer late stage escalations. Clearer capital allocation. Higher return on investment decision. And higher confidence without endless analysis.
Discover our client case studies and insights
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![DuPont Precoil Case Study]()
DuPont
DuPont partnered with Precoil to drive $24MM in new revenue, $12MM in cost savings, and institutionalized evidence-based portfolio management across 100% of business lines. Learn how they use the EMT System to drive new growth.
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![Mazda Precoil Case Study]()
Mazda
Mazda partnered with Precoil to strengthen decision making on high-uncertainty initiatives, reduce internal friction, and align teams around evidence-based action. Learn how they used the EMT System to move ideas forward with clarity and momentum.
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![Behr Precoil Client Story]()
Behr
When Darren Stoddart was leading innovation at Behr, the company had made a bold move, to detach an innovation function from the core business. The goal was clear, work on opportunities that were riskier, less defined, and further from the core.
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![Realtor Precoil Client Story]()
Realtor.com
When Dave Masters, Senior Director of Product at Realtor.com, hit a crossroads on a major product bet. Through structured assumption mapping and a deliberate testing toolkit, they saved time and reduced risk.
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![GuideWell Precoil Client Story]()
GuideWell
When Moses Adedoyin and the innovation team at GuideWell needed a consistent way to evaluate new ventures. Through structured experimentation and assumption testing, they built a shared language for reducing risk before making larger investments.
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![HP Precoil Client Story]()
HP
HP is at the crossroads of hardware and software. They know opportunity cost of building the wrong thing is hundreds of millions of dollars. Learn how they use low fidelity experimentation to de-risk their products and experiences.
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![Adobe Precoil Case Study]()
Adobe
Adobe didn’t iterate by guessing, they mapped their assumptions and ran focused tests that built clarity and confidence. This became one of their most successful apps of all time, Adobe Express.
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![Precoil Toyota Case Study]()
Toyota
Toyota is pushing the boundaries of what it means to be a car company by testing new innovations in mobility. Rapid testing of their mobile gas payments project led to a decision that saved over $35MM in implementation costs.
Led By David J. Bland
David J Bland is the co-author of Testing Business Ideas and founder of Precoil, where he developed the EMT System (Extract–Map–Test) a decision-readiness standard for high-uncertainty, high-capital strategic bets.
He helps executive teams build decision infrastructure that makes risk explicit, shared, and testable before major funding, momentum, and sunk costs make decisions harder to change.
The result is clear Commit, Correct, or Cut verdicts backed by evidence, not opinion, slide decks, or forced consensus.
Testing Business Ideas (Wiley), co-authored with Alexander Osterwalder, has sold more than 100,000 copies in over 20 languages and is used by organizations worldwide to systematically test assumptions.
David works with Fortune 500 leadership teams and leading institutions including Stanford University, Harvard University, and Yale University.
His focus is not innovation theater or idea generation, but installing durable systems that allow leaders to think big, test small, and commit deliberately.
Testimonials
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![Alexa Dembek]()
“David is our journey partner for fast-learning and de-risking. He helps us keep innovation and sustainability priorities interwoven to find new value and growth.”
Alexa Dembek - Chief Technology and Sustainability Officer at DuPont
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![Darren Stoddart]()
"David helped us build a bridge that allowed a front end of innovation in a manufacturing firm to behave at a pace 10 times faster than ever before."
Darren Stoddart - Senior Director of Innovation at Behr
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![Dave Masters]()
"David guided us through a robust process to shape our thinking. We extracted our assumptions, tested our ideas and reduced our risk."
Dave Masters - Senior Director of Product Management at Realtor.com
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![Scott McLeod]()
"I took what David taught me into my career for the next 10 years. How do we test and learn with the least amount of money?"
Scott McLeod - Chief Creative Officer at Resident
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![Vinuth Rai]()
“David’s advising helped us apply lean startup to our new mobility products and services, by rapidly testing them in the market.”
Vinuth Rai - Director of Connected Services Division at Toyota InfoTechnology Center
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![Aaron Slessinger]()
"When David gave us cardboard, I wasn’t sure at first but now use it to test our curved displays with customers before we start building."
Aaron Slessinger - Vice President - Consumer Print Product Portfolio at HP
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![Tim Draper]()
"David trains our superheroes on how to rapidly validate their startup ideas in the market."
Tim Draper - Silicon Valley Venture Capitalist
