Once upon a time there were corporations with predictable revenue and a proven business model.
Management would keep projects on time, on budget and on scope.
Until one day they noticed startups were launching products faster and scaling at an alarming rate.
Because of that management adopted iterative processes to release products faster. They encouraged customer discovery to find painful problems and created new business models to address emerging markets.
Until finally the corporations no longer waited for startups to disrupt them, but instead began to disrupt themselves.
- David J Bland Founder & CEO of Precoil
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